Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a way to enhance their information collection processes. While it needs extra technical knowledge than routine GTM and might introduce additional expenses, it can bring about greater accuracy and even more reputable information


Pixel tracking uses a piece of code to register conversions on your website. It's simple to set up and less prone to advertisement blockers.

1. A lot more precise data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it should be.

Server-side tracking is a much more safe alternative that assists to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout networks.

Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it easier to abide by various information legislations. It's additionally a great deal much less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketers make more enlightened advertising and marketing choices.

Typical pixel monitoring counts on JavaScript tracking codes that are put in internet site site visitors' web browsers. These tracking codes are usually obstructed attribution analytics by advertisement blockers, which can result in information collection disturbances and unreliable results. Server-side monitoring makes it possible for businesses to bypass these limitations and give precise, constant information that is less at risk to interference.

This sort of tracking additionally allows services to track conversions that happen beyond the site, like call and in-store purchases. This is very important since brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is a lot more reputable for companies seeking to adapt to these changes.

3. Much less susceptible to fraud
Server-side tracking makes it possible for companies to adjust data hauls before it gets to third party endpoints, boosting safety and privacy. This is particularly vital as different internet browsers and platforms significantly alter just how they deal with cookies. As an example, in iphone 14, Safari will only supply first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that happened outside of your internet site.

Additionally, server-side monitoring allows you to catch customer information straight on your own web servers. This gets rid of dependancy on 3rd parties, which can be prone to violations and personal privacy infractions.

A server-side radar is a collection of directions that tells your site's server what events to record. This data is after that sent to analytics devices like Google Analytics and Facebook Organization. It's likewise utilized to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative technique that utilizes a small item of code on your page to gather information from users.

4. Simpler to implement
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing web internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it decreases the range of information monitoring and offers organizations a lot more control over transmission, making it normally a lot more reputable. As a result, it's much less vulnerable to data difficulties caused by things like a damaged connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed directly to your advertising and marketing devices on the server. This enables you to have more accurate data and helps ensure compliance with privacy regulations such as GDPR. Moreover, it also stays clear of the monitoring restrictions enforced by web browsers and advertisement blockers.