Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs more technical knowledge than normal GTM and may present extra costs, it can cause greater precision and more reputable data


Pixel tracking utilizes an item of code to sign up conversions on your website. It's simple to set up and much less vulnerable to advertisement blockers.

1. More exact information
The standard technique of tracking conversions on a web site, utilizing pixels, is having problem with altering web browser privacy policies. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.

Server-side monitoring is a much more protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.

On top of that, this kind of tracking allows organizations to track conversions beyond the site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This flexibility gives marketing experts a lot more ownership over the data they send out, and makes it much easier to abide by different data laws. It's also a lot much less prone to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback link.

2. Better control over data.
Server-side monitoring permits services to gather and enrich information prior to sending it to third-party analytics/advertising systems. This improves data efficiency and precision, which can help marketers make even more educated advertising decisions.

Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is much less susceptible to interference.

This sort of tracking likewise permits companies to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based personalized email marketing monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.

3. Much less prone to scams
Server-side monitoring makes it possible for businesses to control data hauls prior to it gets to third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your website's server what events to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a little item of code on your web page to gather data from individuals.

4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it lowers the extent of information administration and provides organizations more control over transmission, making it generally more dependable. As a result, it's much less vulnerable to information difficulties caused by things like a busted link or an active ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.